A creative agency that describes itself as a next-generation creative platform operating at the intersection of people, commerce, creativity and technology. It creates disruptive brand narratives, immersive experiences, content at scale and systems designed to accelerate brand relevance in culture and commerce.

Key Responsibilities:

• Serve as the lead senior account director for high-value, strategic client from the tobacco sector : own relationship, commercial outcomes and strategic agenda.
• Develop and execute client account plans aligned with brand growth, cultural moment activation and commerce outcomes.
• Oversee and guide the multi-disciplinary delivery team (strategy, creative, content, experience, engineering) to ensure the agency’s capabilities are leveraged and client objectives are met.
• Drive integrated campaigns, brand launches, ongoing brand evolutions and large-scale activations from brief through to delivery, ensuring quality, timing, budget and impact.
• Lead budget oversight: financial forecasting, margin performance, commercial negotiations and escalation of risk or opportunity.
• Act as senior stakeholder liaison: manage C-suite client contacts, elevate discussions to business-strategic level, present compelling narratives and results.
• Identify and pursue upsell and growth opportunities within existing accounts: new services, additional channels, global roll-outs and innovation briefs.
• Contribute to new business initiatives, assisting with pitches, proposals and client presentations based on experience and insight.

Key Skills:

• Extensive experience (typically 10+ years) at senior account or client-leadership level within a creative, brand, design or integrated agency environment, working with ambitious consumer brands.

• Excellent commercial acumen: strong in managing large budgets, driving profitability, negotiating contracts and steering financial outcomes.

• Exceptional communicator: articulate at C-suite level, skilled at presenting strategic thinking, creative rationale, campaign results and future roadmaps.

• Strategic mindset with creative literacy: able to engage meaningfully with brand strategy, narrative, cultural relevance, content, experience and commerce channels.

• Proven track record in leading end-to-end campaigns and brand programmes: from initial brief through to delivery and measurement of business impact.

• Outstanding relationship-builder: trusted by senior clients, able to anticipate business needs, uncover opportunities and drive deep, long-term engagement.