• Lead strategic vision across client portfolios, connecting brand strategy to business growth.

• Partner with clients at c-suite level, shaping agendas and developing innovative solutions to complex business challenges.

• Deliver high-quality strategic content, from insight mapping to brand, portfolio, and creative strategy.

• Drive new business opportunities and support growth within existing client relationships.

• Lead workshops and collaborative sessions to inspire teams and generate ideas.

• Mentor and develop strategy teams, elevating the overall quality of strategic thinking.

• Identify untapped opportunities, becoming an indispensable partner for clients.

• Ensure strategy workstreams align with creative and commercial ambitions.

Key Skills:

• Proven experience as a senior brand strategist or equivalent, with impact at c-suite level.
• Expertise in brand strategy fundamentals: purpose, positioning, architecture, portfolio, and design strategy.
• Strong understanding of the role of design in brand experience and digital content.
• Experience across multiple sectors, with exposure to corporate, consumer, or challenger brands.
• Skilled in translating insight into compelling strategic narratives and actionable recommendations.
• Collaborative, hands-on approach with a T-shaped mindset balancing strategic thinking and creative delivery.
• Confident communicator, able to inspire teams and build trust with senior stakeholders.
• Open to learning, trying new approaches, and supporting both clients and colleagues.