• Lead strategic workstreams across insight, brand, portfolio and creative strategy.

• Translate client insights and market understanding into actionable, high-impact ideas.

• Craft compelling strategic narratives connecting business and brand strategy.

• Present confidently to c-suite clients and lead workshops to inspire teams and spark innovation.

• Identify future opportunities for clients and provoke new thinking to shape their agenda.

• Collaborate with design leads to ensure strategy translates into effective, results-driven work.

• Contribute to new platforms, processes, and signature strategic capabilities.

• Maintain a T-shaped approach, balancing analytical rigour with creative thinking.

Key Skills:

• Proven senior-level experience delivering strategic impact at c-suite level.
• Deep expertise in brand strategy fundamentals and experience in brand design and identity.
• Familiarity with digital platforms, brand experience, and the use of AI tools in strategy delivery.
• Broad sector experience, with exposure to corporate, consumer, and challenger brands.
• Skilled in culture/employee engagement, innovation, research insights, and analytics.
• Collaborative, hands-on approach with the ability to mentor teams and roll up sleeves when needed.
• Excellent communicator, able to build trust, influence stakeholders, and provide practical solutions