A brand-led global business transformation company who believe that brand is behaviour. They consider brand as a highly pragmatic business tool that ensures products, services, environments and employees show up in the world in ways that are consistent with their organisation’s purpose and ambition. They are committed to working with their clients and make brands that are tangible by connecting brand to experience and design creativity that in turn connects to marketing and business outcomes.

Key Responsibilities:

• Lead a major global brand programme from end to end, ensuring strategic clarity, strong client engagement and seamless delivery.
• Manage complex, multi-stakeholder environments, including senior and c-suite audiences, with confidence and authority.
• Guide the development of core brand strategy across positioning, naming, brand architecture, messaging and tone of voice.
• Oversee long-term programme delivery (6–12 months), maintaining momentum and alignment across internal strategy, creative and project management teams.
• Provide hands-on leadership, supporting internal PM functions and ensuring all workstreams remain on track.
• Build trusted client relationships, anticipating needs and helping shape strategic decision-making.

Key Skills:

• Approximately 10 years’ experience in brand management within a tier-one brand consultancy.
• Strong familiarity with MENA markets, particularly the UAE and Saudi Arabia.
• Sector experience across real estate, hospitality and retail, with a genuine interest in understanding the underlying needs of both clients and end users.
• Proven ability to lead large-scale, complex brand programmes from strategy through delivery.
• Demonstrated strength in presenting to senior stakeholders and navigating multi-layered client organisations.
• Ability to balance high-level strategy with hands-on execution, providing structure, clarity and leadership at every stage.
• Excellent communication skills and the ability to collaborate effectively with multidisciplinary teams.