This opportunity sits within a globally minded, independent creative branding and design studio with a presence in Dubai, London, Singapore and New York, creating purposeful brand experiences across hospitality, luxury, real estate and lifestyle sectors. The Freelance Strategist will play a key role in shaping strategic thinking and helping clients connect meaningfully with their audiences.

Key Responsibilities

• Develop and articulate clear brand and communications strategies that respond to client briefs and market insights across diverse sectors.

• Lead strategic thinking for brand positioning, audience understanding, competitive landscapes and creative platforms for campaigns and identity work.

• Work collaboratively with creative directors, designers, producers and account teams to translate strategy into compelling and executable creative briefs.

• Research and synthesise cultural, consumer and category insights to inform strategic recommendations and support decision-making.

• Present strategic work confidently to internal teams and clients, articulating rationale, implications and opportunities for creative development.

• Support pitch development, client presentations and workshop facilitation where strategic framing is required.

• Collaborate remotely with global studio colleagues, ensuring alignment between strategy and execution across markets.

• Stay up-to-date with industry trends, behavioural shifts and emerging frameworks that could influence clients’ strategic direction.

Key Skills

• Proven experience in brand, communications or creative strategy ideally with work spanning luxury, hospitality, real estate or culturally-driven sectors.

• Strong analytical and synthesis skills, with the ability to distil complex insights into simple, relevant strategic frameworks.

• Excellent communication skills both written and verbal and confidence presenting strategic thinking to diverse stakeholders.

• A collaborative mindset, comfortable working remotely across time zones with cross-disciplinary teams.

• An understanding of brand development, consumer behaviour and market dynamics in global contexts, particularly in the Middle East.

• Ability to think conceptually and creatively, aligning strategic direction with bold and effective creative outcomes.