An independent brand design consultancy who wins the eye with visual dexterity, the heart with engaging stories, and the mind with inspirational ideas. Whether creating new identities or restaging loved ones they balance emotion and reason, insight and intuition, with a winning spirit.

Key Responsibilities:

• Partner with clients and internal teams to define strategic briefs, uncover consumer, shopper and category insights, and translate them into clear, actionable frameworks that guide creative work.
• Lead strategic development of FMCG and tobacco brand projects, bringing sharp insight, category knowledge and commercial thinking to inform creative direction and brand positioning.
• Navigate complex regulatory and compliance environments, ensuring strategic recommendations are appropriate, responsible and aligned with category constraints.
• Facilitate and lead strategic workshops, research discussions and collaborative sessions that drive alignment across multidisciplinary teams and senior client stakeholders.
• Analyse market trends, competitive landscapes, consumer behaviour and cultural signals to identify growth opportunities within tightly controlled categories.
• Develop and present persuasive strategic narratives, brand architectures, positioning platforms and rationale that support creative concepts and build client confidence.
• Work flexibly across multiple briefs and deliverables, managing time effectively to meet deadlines in a fast-paced agency setting.
• Support and mentor junior strategists and contribute to the ongoing evolution of strategic thinking and tools within the agency.

Key Skills

• Extensive experience in brand strategy, planning or insight roles within FMCG – with demonstrable experience working on tobacco brands or similarly regulated categories.
• Deep understanding of consumer behaviour, shopper dynamics and category mechanics, with the ability to apply insight within regulatory and commercial constraints.
• Strong strategic, analytical and conceptual thinking skills, paired with the ability to clearly articulate strategy to creative teams and clients.
• Confidence leading senior client engagements, presentations and workshops with authority and clarity.
• Highly collaborative mindset, able to work closely with creative, account and production teams to ensure strategy meaningfully informs creative output.
• Curious, thoughtful and culturally aware, with a disciplined approach to problem solving.