Midweight Strategist


London

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Ashley White

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Ashley White

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A global, independent branding agency specialising in strategy, identity and design, this studio is known for creating magnetic brands that influence how people think and feel. Blending creativity with behavioural science and semiotics, it delivers distinctive, effective brand systems for some of the world’s leading FMCG and consumer brands.

Key Responsibilities:

  • Supports development of brand strategy and positioning
  • Translates insight into clear, actionable frameworks
  • Contributes to workshops, research and cultural analysis
  • Collaborates with creative teams to shape brand ideas
  • Builds narratives that inform identity and design systems
  • Works across multiple projects with strong attention to detail
  • Presents thinking clearly to internal teams and clients
  • Helps evolve strategic tools and methodologies

Key Skills:

  • Experience in a strategy role within a branding or creative agency
  • Strong understanding of brand, identity and consumer behaviour
  • Curious mindset with interest in culture, semiotics and trends
  • Ability to turn insight into simple, compelling ideas
  • Clear communicator with confident storytelling skills
  • Collaborative approach with creative sensitivity
  • Organised and detail-oriented across multiple workstreams
  • Passion for FMCG and consumer brand landscapes