Associate Strategy Director


London

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Ashley White

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Ashley White

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A global, independent branding agency specialising in strategy, identity and design, this studio is known for creating magnetic brands that influence how people think and feel. Blending creativity with behavioural science and semiotics, it delivers distinctive, effective brand systems for some of the world’s leading FMCG and consumer brands.

Key Responsibilities:

  • Leads strategic thinking across multiple client accounts
  • Shapes positioning, brand architecture and narrative systems
  • Partners with senior clients to influence brand direction
  • Guides and mentors junior strategists and team members
  • Facilitates workshops and drives alignment across stakeholders
  • Translates cultural, behavioural and category insight into clear frameworks
  • Collaborates closely with creative teams to shape powerful brand ideas
  • Contributes to new business, pitches and agency growth

Key Skills:

  • Solid experience at Senior Strategist / Associate Director level
  • Strong grounding in brand strategy, identity and FMCG landscapes
  • Ability to turn complex insight into simple, compelling ideas
  • Confident presenter with senior stakeholder experience
  • Skilled in storytelling, positioning and brand systems
  • Collaborative, curious and creatively driven mindset
  • Experience with semiotics, behavioural science or cultural insight
  • Strong leadership potential with mentoring capability