An independent strategic branding and packaging agency that combines deep experience with a rebellious, rule‑breaking attitude to help businesses stand out. They offer services in brand creation, renovation, and innovation — covering everything from visual identity and packaging to communications. Working with both established and challenger brands, aiming to solve business problems through unconventional design and sharp strategic thinking.

Key Responsibilities:

• Lead strategic thinking across a portfolio of FMCG clients, translating complex business challenges into clear, actionable brand strategies.
• Take ownership of key client relationships, confidently leading strategic workstreams and acting as a trusted advisor throughout the project lifecycle.
• Develop insight-led brand positioning, innovation strategies, portfolio architecture, naming, messaging and creative briefs.
• Work closely with creative, client services and leadership teams to ensure strategy is embedded throughout the creative process.
• Present strategic recommendations with confidence, facilitating client workshops and helping stakeholders align around a clear direction.
• Lead research analysis, identifying consumer, category and cultural insights that inform commercially effective creative solutions.
• Mentor junior members of the strategy team, sharing knowledge and contributing to the continued growth of the department.
• Support business development by contributing to pitches, credentials and new business opportunities.
• Collaborate across multiple projects simultaneously while maintaining a high standard of strategic thinking and delivery.
• Play an active role in shaping the agency’s strategic offering, contributing new ideas, methodologies and thought leadership.

Key Skills:

• Proven experience (5+ years) in brand strategy within an agency or similar environment
• Strong ability to turn insights into clear, actionable strategies that drive business impact
• Confident presenter with experience leading client conversations and building long-term relationships
• Excellent storytelling and deck-writing skills, with a strong eye for narrative flow
• Skilled strategic copywriter, able to craft clear, persuasive, and brand-aligned messaging
• Commercial awareness, with experience contributing to new business pitches and growth opportunities
• Highly collaborative, with the ability to work effectively across strategy, creative, and client teams
• Proactive and self-motivated, with a strong sense of ownership and accountability
• Innovative thinker with the ability to generate fresh ideas and challenge conventions
• Strong mentoring and interpersonal skills, with a passion for developing others