An internationally recognised creative agency with studios in London, Zurich and Tokyo, combining the strategic rigour of a brand consultancy with the craft of a world-class design studio. The agency works across branding, experience design and communications, partnering with global clients in sectors including placemaking, travel, hospitality, retail and luxury to create brands and experiences that shape reputations and drive lasting value.

Key Responsibilities:

• Lead the development of a comprehensive brand architecture framework across a complex portfolio of place-based assets, supporting a major Abu Dhabi placemaking project.The work centres around a large-scale brand architecture programme, developing a clear strategic framework acrossretail and lifestyle assets, spanning luxury retail, neighbourhood destinations, hospitality and mixed-use environments.
• Analyse and define relationships between multiple destinations, districts and retail propositions.
• Facilitate strategic workshops with senior stakeholders to align vision and business objectives.
• Develop clear positioning, naming and brand hierarchy recommendations.
• Collaborate closely with client service, creative and leadership teams to translate strategy into compelling creative direction.
• Present strategic thinking confidently to both internal teams and senior client stakeholders.

Key Skills:

• Have at least 4 years of brand strategy experience, marketing campaigns and communications.
• Be an outstanding facilitator – experienced in designing and leading workshops, that enable creative leaps and break through political impasses.
• Experience of working in Architecture, placemaking or large-scale destination branding experience. Candidates must be comfortable working on complex brand architecture programmes across multiple assets and stakeholder groups.
• Positive and persuasive – able to inspire confidence in people at all levels, and a true ambassador for the company.