An award-winning independent brand consultancy renowned for creating distinctive brands across luxury hospitality, lifestyle and premium experiences. Working at the strategic end of branding, the agency collaborates with ambitious global clients to craft brands that are both commercially effective and creatively exceptional.

Key Responsibilities:

• Develop a comprehensive Tone of Voice Guidelines document for a premium hospitality brand.
• Translate an established brand strategy into a distinctive, engaging and ownable verbal identity.
• Define the brand’s personality, tone principles and writing style.
• Create practical guidance covering grammar, formatting, vocabulary and language usage.
• Produce examples of preferred and discouraged language to ensure consistency.
• Develop guidance for applying the tone across multiple brand touchpoints.
• Write exemplar copy, including a compelling brand introduction and a distinctive interpretation of the brand’s guiding principles.
• Collaborate closely with strategists and designers throughout the project, contributing to workshops and creative discussions.
• Work confidently within a confidential environment, adhering to an NDA.

Key Skills:

• Significant experience creating Tone of Voice frameworks and brand language systems.
• Strong background working within branding, design or creative agencies.
• Experience writing for luxury, hospitality, premium lifestyle or high-end consumer brands.
• Ability to translate strategic thinking into engaging, consistent verbal identities.
• Excellent long-form and short-form copywriting skills.
• Confident presenting ideas and collaborating with multidisciplinary creative teams.
• Exceptional attention to detail with a strong understanding of grammar, style and editorial consistency.
• Comfortable managing freelance projects independently while working to ambitious deadlines.