An award-winning independent brand design consultancy with a reputation for combining rigorous strategic thinking with exceptional creative craft. The agency works across both emerging and iconic brands, with a particularly strong heritage in consumer, FMCG, food & drink, luxury and retail, creating everything from new brand propositions and identities to global repositioning and redesign.
Key Responsibilities:
- Lead brand strategy across a portfolio of major consumer and global clients, ensuring strategic thinking connects brand, creative and commercial objectives.
- Develop compelling brand positioning, propositions, purpose, architecture and narratives grounded in consumer, cultural and category insight.
- Turn complex research and business challenges into clear, provocative and inspiring strategic thinking that gives creative teams a powerful platform.
- Lead senior client conversations, workshops and presentations, confidently challenging thinking and building trusted relationships with senior stakeholders.
- Partner closely with Creative and Client Services leadership throughout projects, ensuring strategy remains integral from initial brief through to final brand expression.
- Contribute to new business, thought leadership and the continued development of the agency’s strategic offer, while mentoring and inspiring more junior strategic talent.
Key Skills:
- Significant experience at Strategy Director level within a leading branding, design or strategically led creative agency.
- Strong experience working with consumer brands, ideally across FMCG, food & drink, luxury, retail or other brand-led categories.
- Proven expertise across brand positioning, portfolio strategy, innovation, consumer insight and brand architecture.
- Commercially minded, with the ability to connect brand strategy and creative thinking to tangible business and consumer outcomes.
- An exceptional communicator and storyteller, able to simplify complexity, articulate a compelling point of view and influence senior client stakeholders.
- Intellectually curious, creatively minded and collaborative, with the confidence to challenge conventions while inspiring both clients and creative teams.