A specialist global drinks branding and design agency, partnering with ambitious beverage brands to create distinctive, commercially powerful brand experiences. Working across brand strategy, innovation, identity, packaging and omnichannel, the agency partners with both major global drinks groups and emerging brands across alcohol, soft drinks, functional and wellness categories.

Key Responsibilities:

• Develop and lead a clear, commercially focused growth strategy across new business, marketing and strategic client development in the UK and US.
• Build and manage a structured, visible 3–6 month pipeline, introducing clear CRM discipline, reporting, ownership and forecasting.
• Define priority sectors, target accounts and key opportunities, creating proactive routes into new clients beyond inbound enquiries and existing networks.
• Drive targeted new business activity through outreach, partnerships, events, introductions and marketing-led campaigns.
• Strengthen the agency’s new business process, improving qualification, opportunity shaping, proposals, pricing, pitch strategy and conversion.
• Lead and support the Senior Marketing Manager, ensuring PR, thought leadership, content, awards, events and social activity are directly aligned with commercial growth priorities.
• Work with UK and US leadership to identify and unlock larger, group-level opportunities, expanding individual projects into multi-brand, multi-market and longer-term client relationships.
• Build strategic account and stakeholder maps for priority client groups, partnering with Client Services to identify opportunities without taking over day-to-day account ownership.
• Collaborate closely with the CEO, US MD, Strategy, Creative, Client Services and Marketing teams, creating a consistent growth rhythm across the agency.
• Bring structure, focus and commercial discipline to growth activity, balancing immediate revenue opportunities with the agency’s longer-term international ambitions.

Key Skills:

• Significant experience in a senior agency growth, new business or commercial development role, ideally within branding, design, innovation or a strategically led creative agency.
• Proven ability to build a proactive and repeatable new business pipeline, rather than relying solely on personal networks, referrals or inbound opportunities.
• Strong commercial acumen with experience developing target account strategies, forecasting pipeline and identifying sustainable revenue opportunities.
• A successful track record of selling strategic, creative, design or innovation-led work to senior client stakeholders.
• Strong new business credentials across opportunity qualification, proposals, pricing, pitch strategy, negotiation and conversion.
• Experience using marketing as a commercial growth tool, connecting content, thought leadership, PR, events and campaigns directly to pipeline generation.
• Confident operating with senior leadership and able to influence founders, strategists, creatives, client services teams and external stakeholders.
• Strategic enough to identify the bigger commercial opportunity while remaining hands-on and delivery focused when it comes to outreach, follow-up and maintaining momentum.
• Experience within brand, design, innovation, packaging, FMCG, drinks or wider consumer categories would be highly advantageous.
• Entrepreneurial, proactive and highly organised, with the ability to bring structure, accountability and energy to an ambitious independent agency entering its next phase of growth.