• Lead the strategic direction of major branding projects, from initial discovery and research through to creative development and delivery.

• Develop compelling brand strategies, positioning, propositions, purpose and narratives that drive meaningful business impact.

• Translate consumer insights, cultural trends and market intelligence into clear, actionable strategic recommendations.

• Build trusted relationships with senior clients, confidently leading strategic conversations, presentations and workshops.

• Partner closely with Creative Directors and Design teams to develop inspiring briefs and ensure strategic thinking informs creative execution.

• Challenge conventional thinking, identifying opportunities for brands to evolve, differentiate and connect with audiences.

• Lead and mentor Strategists, encouraging fresh perspectives, intellectual curiosity and exceptional strategic thinking.

• Contribute to new business opportunities, pitches and the continued development of the agency’s strategic offering.

Key Skills:

• Extensive experience as a Strategy Director or senior strategist within a leading branding, design or creative consultancy.

• Proven expertise in brand positioning, brand architecture, purpose, proposition development and brand transformation.

• Strong understanding of consumer behaviour, cultural trends, market dynamics and the commercial challenges facing global brands.

• Experience working across sectors such as technology, entertainment, sport, travel or lifestyle would be advantageous.

• Exceptional strategic thinking, with the ability to simplify complex challenges into compelling narratives and creative opportunities.

• Confident and persuasive communicator, experienced in facilitating workshops and presenting to senior stakeholders.

• Strong leadership skills, with experience mentoring strategic talent and collaborating across multidisciplinary teams.

• Commercially astute, curious and ambitious, with a passion for creativity and building brands that make a lasting impact.