Freelance Senior Strategist


London

Advertised by:

Sarah Walsh

Recruitment Director

Sarah Walsh

Connect with Sarah Walsh

This global brand consultancy works across luxury, real estate, hospitality, art and architecture, combining strategic thinking with refined creative execution. Its expertise spans brand positioning, identity, content and environments, taking projects from initial thinking through to delivery. The team brings cultural curiosity, collaboration and meticulous attention to detail to its work.

Key Responsibilities:

  • Lead strategic workstreams from research and discovery through to brand positioning, narrative and creative briefing.

  • Translate audience, cultural and competitor insights into clear opportunities for differentiation.

  • Develop brand propositions, messaging frameworks and recommendations for brand architecture and naming.

  • Help define compelling stories for properties, destinations and hospitality brands.

  • Plan and facilitate stakeholder interviews and workshops, building alignment around strategic recommendations.

  • Work closely with design, content and client teams to ensure strategy informs creative delivery.

  • Present ideas confidently, making complex information clear, persuasive and actionable.

  • Manage your workload independently, delivering thoughtful, polished work within agreed freelance timelines.

Key Skills:

  • Strong experience in brand strategy within a branding agency or creative consultancy.

  • Relevant experience across luxury, property, hospitality or architecture-led projects.

  • A portfolio demonstrating distinctive positioning, compelling narratives and effective creative briefs.

  • Excellent research and analytical skills, with the ability to uncover meaningful insights.

  • A sophisticated understanding of luxury audiences and the relationship between brands, places and experiences.

  • Strong writing, storytelling, presentation and workshop facilitation skills.

  • Confidence working with senior clients and multidisciplinary creative teams.

  • A hands-on, organised approach and the ability to integrate quickly into a team.

  • Commercial awareness, cultural curiosity and close attention to detail.