A globally recognised, award-winning brand strategy and design consultancy. Working with some of the world’s leading consumer, FMCG, corporate and healthcare brands, the agency combines strategic thinking, creativity and commercial insight to build distinctive brands that drive growth. Its work spans brand positioning, portfolio strategy, innovation, identity and packaging design.
Key Responsibilities:
- Lead the strategic development of branding and design projects, from initial discovery through to creative execution.
- Develop compelling brand positioning, propositions, architecture and portfolio strategies for established and emerging brands.
- Translate consumer insights, market research and cultural trends into clear, actionable strategic recommendations.
- Lead client workshops, stakeholder interviews and strategic presentations, building confidence with senior decision-makers.
- Work closely with Creative Directors and Design teams to develop inspiring briefs and distinctive brand platforms.
- Provide strategic direction across brand identity, packaging, innovation and wider brand experiences.
- Challenge client thinking, identify opportunities for growth and ensure strategies deliver meaningful commercial impact.
- Integrate quickly into the agency team, providing senior strategic leadership and maintaining momentum across multiple projects.
Key Skills:
- Extensive experience as a Strategy Director or senior brand strategist within a leading branding and design consultancy.
- Strong background in consumer branding, FMCG and packaging, with experience across global brands highly desirable.
- Proven expertise in brand positioning, architecture, portfolio strategy, innovation and creative strategy.
- Excellent understanding of consumer behaviour, cultural trends, category dynamics and commercial brand challenges.
- Confident leading senior client conversations, facilitating workshops and presenting persuasive strategic recommendations.
- Ability to turn complex research and insights into simple, compelling narratives and inspiring creative briefs.
- Strong collaborative skills, with experience partnering closely with Creative, Design and Client Services teams.
- A proactive, adaptable and commercially minded approach, with the confidence to take ownership of projects in a freelance capacity.